tiistai 8. joulukuuta 2009

LiL - life is logistics!

What has happened when you get your meal in front of you?

A factory has produced the food ingredients. These are then transported within the country, and distributed to local depots, and from there the foodstuff is distributed to local supermarkets or hypermarkets. These stores gather basically all of us, driving back and forth between home and the store, almost daily (54 minutes on average per citizen, each day, in Finland). So we're spending 1/16th of our daily waking life in going to the supermarket and looking for stuff there. It's a lot. In addition, we spend a lot of fuel, nerves, and feel sometimes frustrated for doing it. Yet, year after year, we put up with this routine, because... Well, because that's the way things are done. It's the hunter-gatherer tribe history in our anthropologic memory; Man has to fetch food, hunt. It's a condition for living.

We've decreased this proportion significantly in Western countries. From the almost 10h shifts we did back in 5000 B.C., now we're only doing that 54 minutes per day. But could we optimize? Could it be done in a more efficient and pleasant way? Yes.

Enter Tuokko. We're here to create a service that really makes a difference. Stay tuned to find out more.

Ei kommentteja:

Lähetä kommentti